Montreal Fashion Minds: Preloved Music

We were recently invited to an event for POP Montreal International Music Festival held at the Preloved shop on St.Laurent Street. The event was to support up and coming indie bands like Rakam, Vertual Vertigo and Silly Kissers.

POP Montreal was founded in 2002 by Daniel Seligman, Noelle Sorbara, and Peter Rowan. It is a festival created and supported by people, who have a true and genuine love for music and live performance. It is a 5 day event showcasing more than 400 artists. This festival doesn’t only show off musical talents, it delivers all kinds of different art forms and events; for example artisan and visual art exhibitions, fashion shows, film screenings, and a couple of fab all-night parties. POP Montreal gives a huge boost to the next generation of musicians and artists and allows fans, curators, critics and record labels to see a whole new breed of talent.

“Pop Montréal has retained an integrity, ingenuity and playfulness that is truly rare – if not utterly unique.” - Montréal Gazette

The event was really fun. We jammed out to some beats while we enjoyed some cold (free) beers. Can’t get any better then that on a Thursday night!

First up we saw Vertual Vertigo, a trio of rappers accompanied by their DJ. Their sound is reminiscent of the classic 90's golden era hip hop , combined with eclectic new production.

Where others tend to rap about jewels, cars and violence, Verual Vertigo's lyrics are true stories about love, life, travel and the quest for better living. Their interesting style and energetic stage presence definitely had everyone in the store bobbing their heads to the beat.

Between performances, we took a look around the Preloved store to check out all their amazing, one of a kind pieces.

Preloved is a small clothing store located in the Plateau area of Montreal. It was founded by Julia Grieve and Creative Director Peter Friesen. And what you ask makes them better then the rest? They create one-of-a-kind clothing from reclaimed vintage fabrics. Their motto: Our passion is design and our philosophy is sustainability. Can’t go wrong with that!

They have made quite the name for themselves and have a very impressive fan base of models, actors and musicians such as Hillary Duff, Maria Menounos, Anne Hathaway, Christine Horne, Kate Hudson and Daria Werbowy. Their next step is to create an accessories line, and home collection as well as working on their recently launched children’s line ‘me*me’.

After our peak at all the fabulous clothes, it was time for the Silly Kissers, a local, Montreal-based ‘80s synth-pop group, who also had the place jamming. They opened with their song “Love Tsunami”, a hit that had all their fans singing along. Their fun, funky tunes continued through the night and provided everyone with a feel good vibe.